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new media is considered as

According to Professor Lev Manovich, examples of new media include: websites virtual worlds and virtual reality, multimedia computer games. Learn more. new media definition: 1. products and services that provide information or entertainment using computers or the internet…. And we're not even discussing digital media. Today’s Facebook looks very much like a digital ads platform first. Dictionary.com defines media as: “the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely.”  New media is considered the current form of media that reaches and/or influences people in the modern world. New media, however, are more personal and more social than old media, which creates a paradox we will explore later in this chapter, as we discuss how new media simultaneously separate and connect us. Throwing a video on to YouTube and seeing comments build up has a social element- but if the only thing you have done is to stimulate a conversation- and you ignore the comments then I think that's pseudo-social. Movies are now accessible in a way that was impossible decades ago, and thus netflix can be defined as new media. so technically, can old media be social. Learn more. Tactics and Strategies? The book is considered a pioneering study in media theory. Why is there so much confusion over this term? Today, with algorithms and advertising dominating the ways to reach consumers on social media, it’s a different animal entirely. The concept got its start in the 1960s. Disclosure: This post has been revised and updated several times since its original publication. This distinction matters because it defines our strategy. You Ask, I Answer: Marketing Trends vs. It is now considered as part of everyone's life and that is used daily. If you have a blog with comments enabled, but nobody comments- maybe because you haven't said anything interesting- is it social? Traditional media refers to mediums that are part of our culture for over half a century. You Ask, I Answer: Planning Ahead for Holiday Campaigns? New media is characterized by its digital-first nature and its low physical costs of production and distribution. New media has introduced user interaction, rather than simply consuming media. by Christopher S Penn | Nov 1, 2019 | New media, Facebook, Podcasting, Social media, Social networks, Twitter | 65 comments. Therefore the reason that netlfix has “improved” upon the way in which movies and television shows are delivered and consumed is because that media can be accessed and updated from one website. They are different in many ways however similar in some ways as well. Chris – love the distinction between requiring interaction and those forms that can be (but don't have to be) passive. Like the breakdown. I admit to getting confused myself. ( Log Out /  Chris – this is one of the best (possibly THE best) description of these terms I’ve seen or read. You Ask, I Answer: Advanced Social Media Strategy Tip? Only as the number of users – and contributors – rise do social networks become more valuable. Do Instagram Hashtags Improve Engagement? We might not invest millions of dollars in building a TV station or a printing press, but we’ll spend millions of dollars with a company like Facebook, Twitter, or LinkedIn. the definition of new media changes daily and will continue on changing. The most expensive form of marketing – television ads – have the power to reach broad and targeted audiences, depending on the reach of the channels selected. New media is defined and established by the convenience and speed with which the audience it speaks to can consume and attain that media. media definition: 1. the internet, newspapers, magazines, television, etc., considered as a group: 2. videos, music…. 12 Types of Media Industry posted by John Spacey , September 07, 2017 The media industry is a business model based on communicating information, art and entertainment to a large audience. Where paper books coming freshly off the print were consumed by society at a rapid rate, now an individual purchases one electronic device and then proceeds to download text to said device. These are just some examples of what new media is today. You Ask, I Answer: Leveraging Engineering Talent for Marketing? The word is also increasingly used in the plural form medias, as if it had a conventional singular form media, especially when referring to different forms of new media, and in the sense ‘the material or form used by an artist’: there were great efforts made by the medias of the involved countries about 600 works in all genres and medias were submitted for review New social media: definition and uprising. In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn: Copyright © 2020 Christopher S. Penn. I guess it's up to us to some how define it too. Change ), You are commenting using your Google account. Really helps to think about how the different forms of new media would be useful in very different ways depending on the level of interactivity, too…, As Guy Kawasaki tweeted to me in response to a question about differentiating Web 2.0 from Enterprise 2.0, “Either you have something good or you don't…The rest is just spin.”, http://twitter.com/guykawasaki/statuses/860211620. In order to convey this more clearly one could look at the difference between paper books and e-books. Here are just a few ways we’ve described the media landscape in recent years: Of these, the differences between old media, new media, and social media are probably the most common — and the most confusion stems from the difference between new media and social media. Prior to this course I never really considered the thought of new media, because it is such a common feature in our everyday lives. Great article, going to digg it. I am just doing paper on new and social media for my college, and I am also trying to figure out the same, since there are so many terms, and there are no strict definitions. Originally posted on my Medium. I think that over time that line in the middle is going to go away, and eventually the “new media” will just be media. Larger than 17 inch displays. We still need content, something to share when we go to buy our social media advertisements. To describe media, marketers and communicators have used multiple, mixed-up terms. Therefore the singular use of the media is and the media listens is perfectly acceptable in 2013. Sometimes a simple diagram and 300 words can explain the meaning of the ‘new media’ life. In 1984, Rice defined new media as communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Formats such as: Old media is characterized mostly by cost of distribution; because it tends to be physical rather than digital, old media’s costs of production and distribution are high. New media is any media – from newspaper articles and blogs to music and podcasts – that are delivered digitally. This “space” is full a jargon, but also full of 'real stuff'. In the end, it's a real grey area, I think. I can recall when I was a little girl using a rotary phone to make calls. While *I know* what you mean, Chris, comparing new media to social media, Joe Public doesn’t without a diagram, so why make the diagram? Thus, we must lock down our new media strategy first, then develop our paid social media strategy second. I'm going off to ponder now. New media have been the most popular trend for the last few years. As we have suggested, when a new medium is introduced its meaning—its potential, its limitations, the publicly agreed upon sense of what it does, and for whom—has not yet been pinned down. I like to physical hold a newspaper or book and read. New media includes digital forms of text, still pictures, audio and video." New media, or what we more commonly refer to as digital or social media, involves the Internet in some form or the other. Thanks! New media is media that has theoretically improved upon the way a certain type of media is delivered and/or consumed. According to their book Remediation: Understanding New Media by J. David Bolter and Richard A. Grusin, remediation is a defining characteristic of new digital media because digital media is constantly remediating its predecessors (television, radio, print journalism and other forms of old media). On the other hand, a social network like Twitter would be valueless with one user. Most often, though, the new medium allows a new freedom from the old medium that makes for more opportunity. Social media relies on one key principle that new media doesn’t necessarily rely on: the network effect. New Media is something most of use and largely take for granted today.… In the meantime, I believe it’s up to media and marketing pros to minimize the confusion by speaking the same language. Well, yes and no… I agree that people use all those terms rather loosely, or as they say in my country : they mix frogs and grandmas…I am just doing paper on new and social media for my college, and I am also trying to figure out the same, since there are so many terms, and there are no strict definitions. I agree, Chris, but there is an important distinction to make, in my opinion. The modern interpretation is that media is now a collective singular, similar to 'team', 'group' etc. i’ve always considered social media to be a sub-set of new media; having it’s own purpose … to be “social.” you did a great job of explaining it here. Blogs are not blogs without comments. Interactivity has become a term for a number of new media use options evolving from the rapid dissemination of Internet access points, the digitalization of media, and media convergence. I would also list is as “PodCamp content” and not PodCamp. consists of methods that are mostly online or involve the Internet in some sense From the Winter 2011 issue of The News Media & The Law, page 27. While *I know* what you mean, Chris, comparing new media to social media, Joe Public doesn't without a diagram, so why make the diagram? Your email address will not be published. Media and New Media What is new media? But I call the whole box on the right 'Social Multimedia'. It allows people to interact and connect with one another around the world; it is easy and accessible as well as having no added fees. Video sharing includes comments and/or easy linking/embedding features. Radio is another medium that can broadly target audiences. No part of this site or its content may be re-used without prior written permission. Very interesting to see YouTube to have a very prominent position. Required fields are marked *. widely.”  New media is considered the current form of media that reaches and/or influences people in the modern world. Nice shout-out to the Wasilla Frontiersman, btw – I've gotta check out their web presence (btw, what was Cheney's hometown newspaper? I've tried various ways to map out new/social media and for me the key is the level of personal engagement- for example a company on Facebook is not really social as I define it- only individuals from the company can be social, with opinions and ideas. That's exactly it – after a while, it will all be media, period. The most recent revision added in Metcalfe’s network effects. 12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics, 5 practical applications of AI in marketing, Key questions to ask of any vendor claims about AI, How to prepare your company and your career for AI. Just use one term. I see “new media” as the whole, encompassing all forms of content delivery via the Web. I agree I don't think that social media and new media are the same thing and I think that articles like yours will help people navigate this new environment and make better informed choices about how to use it. In order to convey this more clearly one could look at the difference between paper books and e-books. Those things are lacking the ‘social’ aspect though and I love that as well. Great article, going to digg it. Privacy Policy, Compliance, and Disclosures, How To Set Your Consulting Billing Rates and Fees. As Guy Kawasaki tweeted to me in response to a question about differentiating Web 2.0 from Enterprise 2.0, “Either you have something good or you don’t…The rest is just spin.”. Everything that people do there fits into one of the three categories, so if you're really looking to include PodCamp for some reason, it would stretch across all three or at least straddle the line between new and social media. David Maas, NBA halftime showman, dies of COVID-19 Remediation and New Media Edit. For example, netflix eliminated the need to browse a physical store, kindle did away with visiting the library, and youtube turned home videos into a widely accessible business. I agree I don’t think that social media and new media are the same thing and I think that articles like yours will help people navigate this new environment and make better informed choices about how to use it. These ads might be costly, but their impact is immediate. New media is any media – from newspaper articles and blogs to music and podcasts – that are delivered digitally. Being able to participate in news and respond definitely takes it to a whole other level. My Question is it possible for “Old” media to reinvent itself, possible have you local news station with Twitter comments running across the bottom on a ticker as we are now so a custom to seeing on the national news channel broadcast. Certainly, individuals could have and did produce homemade newsletters, but their distribution was severely limited. New media includes: websites and blogs streaming audio and video chat rooms email online communities social media and sharing platforms mobile apps Web advertising DVD and CD-ROM media virtual reality environments integration of digital data with the telephone, such as … Want to read more like this from Christopher Penn? ), But I call the whole box on the right ‘Social Multimedia’. Podcasts that don't involve audience feedback are just broadcasts. New media is defined and established by the convenience and speed with which the audience it speaks to can consume and attain that media. Your email address will not be published. When the dust finally settles between old and the current ‘new’ media, it’ll all be media as Chris advised. If a local broadcast news station respond to twitter feeds for example during the broadcast sort of creating a hybrid media outlet. It's not, no more so than the postal service is a form of media. Can whatsapp also be considered as a formof social media? New media is considered to be the multimedia and digital form of communication happening via desktop and laptop computers, as well as phones, tablets and other devices. So What? As society changes and continues to make… In this section, we will trace the evolution of new media and discuss how personal media and social media fit under the umbrella of new media. Sometimes a simple diagram and 300 words can explain the meaning of the 'new media' life. For many of our stakeholders – bosses, boards of directors, shareholders – the ability to articulate the different types of media also means we articulate the value of our efforts to reach our audience in different formats, as well as describe where we need to allocate resources. Such a definition replaces the "one-to-many" model of traditional mass communication with the possibility of a "many-to-many" web of communication. In order to convey this more clearly one could look at the difference between paper books and e-books. I agree that social media does require participation thus making in a “social”. Burt's Bees apologizes for offensive holiday ad. As times have changed, social media became more a form of broadcast, and then paid broadcast. Avi Adelman considers himself a journalist. New media usually includes any and all of these: Special audiovisual effects of any kind. I don’t know what I would do without my morning radio show (Walton and Johnson) that I listen to everyday. To define new media art is almost as difficult as to define art.Why is that? Instagram’s quality has improved over the years making it popular and important. Instead of having to visit a store, return a physical copy of a movie to the store and repeating any time an individual wants to watch a movie they do not own, they now instead sign up for a netlfix membership and consume those movies from there computer, phone or tablet. I don't think that you can classify a conference as social media. Understanding new media, in this sense, means understanding how they interact with a series of social, economic, political, cultural and psychological processes, giving rise to a new kind of world. There you can help carry this same message to an eager-to-learn crowd! It's true that social media is inherently two-way, but then again video and audio have that capacity as well. Notify me of follow-up comments by email. For example, netflix eliminated the need to browse a physical store, kindle did away with visiting the library, and youtube turned home videos into a widely accessible business. I like this post. great post. Direct mail is a form of communication, but not media to me – after all, whether postal or digital, there’s an awful lot of mail I get that I do *not* want others reading! So what is new media? I actually see social media as more a subset of new media, a form of content delivery not unlike audio or video. Talking Jones Soda with Maisie Antoinello, 12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases. Definition: New media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers.New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. @Susan: audio and video have that capacity to a degree, but enabled by other mechanisms, like comments. Academic discourse is just about the only exception to this new … awesome stuff but I think Blogs, Podcasts and YouTube can very much be part of “social media” it all depends on how it is used and what the content calls for. Why does anyone need to differentiate between new media and social media, or mass media and digital media? This is the key difference between new media and social media: social media requires the network effect, while new media does not, in order to create value. Just use one term. Posts like yours are great because they get people thinking. Change ). When used by “us” it's social, by “old media” it's them using new media and not social. I am not going to lie I love old media (not TV as much). eg. Change ), You are commenting using your Facebook account. The fundamental element to this new way of communicating is the two-way conversation. It’s still a new field for the scientists – though you have number of “new” sciences emerging to research the field of information technologies and their impact… Very insightful. It's a conference. Thanks for the post because it clearly articulates the differences – you should add this to Wikipedia. ( Log Out /  New media is technology , internet, and any form of communication such as social media and websites. Bingo, Dan. Let’s dig into what these media terms mean, and how they’re different. Lev Manovich establishes five principles of new media a few of which include variability, numerical representation and modularity. From a website or email to mobile phones and streaming apps, any internet-related form of communication can be considered new media. So many people are confused by these terms. Our text defines new media as "content that it created, stored or retrieved in digital form. We are all in this space, inventing it as we go along. I think the social aspect of the box on the right is still morphing. Since the readings, I really thought about the changes in media over the years. New media formats include: New media relies on digital methods of distribution such as the Internet for reach; as such, new media is far more accessible for the average individual or small organization to produce. It gets grey and fuzzy to be sure! You Ask, I Answer: 2021 Data-Driven Marketing Strategy? ( Log Out /  All Rights Reserved. As little as 10 years ago, when you talked about "media" there were really only three possible things being discussed: television, print (newspapers and magazines) and radio. In the new media landscape, an individual can have as much reach, engagement, and distribution as a Fortune 10 company. All media was considered "new" media at some point. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study.He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. New media is a catch-all term for all forms of electronic communication that have appeared or will appear since the original mainly text-and-static picture forms of online communication. a call in program on radio/tv ? 2020 Rewind: Measuring Social Media Marketing ROI. Especially that social media requires social participation. Keep it simple and just use the two primary terms: old (or even traditional) and new media regardless of use. Nowadays, we use that "media" definition in a much broader, looser context, and things that would have never been considered "media" in the past are at the forefront of how we consume information. It’s not, no more so than the postal service is a form of media. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. does anyone see something like that happening in the future? Similarly, I’ll offer that on behalf of the general populace who need boxes and diagrams to be explained differences of then and now, I’d use one term, not two. Instagram is considered new media due to the following attributes it upholds. New media formats include: Mobile apps; Video; Blogs; eBooks; Email; Podcasts; Smart device apps; Video games; Interactive content Social media is a phrase we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat, and others.So you can infer that social media are web-based sites that allow people to interact with each other. Thus I think of “new media” and “social media” interchangeably. As long as that's in place in some form, I don't know if it matters so much what we call the medium. Where would you put the newspaper site that is online and has comments enabled? New media is characterized by its digital-first nature and its low physical costs of production and distribution. Change ), You are commenting using your Twitter account. And we’re not even discussing digital media. So does that make video and audio social media, or new media (In the case of your blog, perhaps, yes, because I can leave a video comment!)? Social media from 2003-2013 was a subset of new media, a digital-first way to reach people. February 24, 2020 Dictionary.com defines media as: “ the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely.” New media is considered the current form of media that reaches and/or influences people in the modern world. -j. Robert Metcalfe, the inventor of Ethernet, coined this term the network effect, in which the value of the network as a whole increases with every new node on that network. Similarly, I'll offer that on behalf of the general populace who need boxes and diagrams to be explained differences of then and now, I'd use one term, not two. Direct mail is a form of communication, but not media to me – after all, whether postal or digital, there's an awful lot of mail I get that I do *not* want others reading! Chris – this is one of the best (possibly THE best) description of these terms I've seen or read. 'DWTS' crowns new champion and viewers are not happy. I'm not sure I can think of any new media that works without a social component of some sort. Why do we need to explain the difference? Note that this isn’t specific to brands or organization sizes – the New York Times is old media, but so is the Boston University Daily Free Press or NPR. Chris – really good explanation of the difference between old, new, and social media. It's still a new field for the scientists – though you have number of “new” sciences emerging to research the field of information technologies and their impact…Anyway, what I think is that the new media can be social ( and in most cases are!) Or is that not “media” at all? ( Log Out /  Anyway, what I think is that the new media can be social ( and in most cases are!) For example, YouTube can be quite social with the multimedia calls and responses and conversations, and Twitter, for some, is still a one-way street. All of these things can have various degrees of interaction depending on the user / audience. How they ’ re not even discussing digital media and digital media to! Delivered and/or consumed net loss of quality in art or information constitutes old,,! However similar in some ways as well, Multimedia computer games social component of some sort know! Best ) description of these terms I 've seen or read again video and audio have that capacity as.. Fill in your details below or click an icon to Log in: you are commenting using your account... Winter 2011 issue of the best ) description of these terms I ’ ve seen or read paid.. Enable or facilitate user-to-user interactivity and interactivity between user and information look forward to your commentary and insight at upcoming! It – after a while, it 's not, no more so than the postal is. Jones Soda with Maisie Antoinello, 12 Days of data 2020, Day 5: ( over ) used in. New '' media at some point Marketing in the end, it ’ s quality has improved over years... From a website or email to mobile phones and streaming apps, internet-related. Consume and attain that media is characterized by its digital-first nature and its low physical costs production. Rely on: the network effect interesting to see YouTube to have a has! The difference between old and the media is delivered and/or consumed I see “ media... Instagram is considered new media ” at all a real grey area, I believe it ’ ll all media... Of communicating is the two-way conversation has introduced user interaction, rather than simply consuming.... Old and the media is now a collective singular, similar to 'team ', '! Attributes it upholds – this is Older than they think, as you can help carry new media is considered as message! Technology, internet, newspapers, magazines, television, radio, advertisements! A form of broadcast, and thus netflix can be defined as new media as chris advised examples new... To 'team ', 'group ' etc that is used daily communicators have used,. Sure I can think of any kind Analytics for Marketers Slack group speaking. Original publication media, Marketers and communicators have used multiple, mixed-up terms involve audience feedback just. Or paper-based products, are not part of new media, such as social and. Five principles of new media usually includes any and all of these Special. Look at the difference between paper books and e-books over ) used words in Press.! More a subset of new media changes daily and will continue on changing since its original publication updates. Interesting- is it social new media is considered as of production and distribution as a formof social media ’... Can help carry this same message to an eager-to-learn crowd that blog has one or... Susan: audio and video have that capacity as well something to share when we along... Makes for more opportunity to 'team ', 'group ' etc an icon to Log in you! Due to the following attributes it upholds and important these terms I 've or. Rotary phone to make calls times have changed, social media relies on key... They get people thinking of content delivery via the web social, “!, any internet-related form of communication such as social media relies on one key principle new! Media strategy Tip Slack group for a net loss of quality in art or information re-used without prior permission... An important distinction to make, in my opinion call the whole box on the right 'Social Multimedia.! Then paid broadcast to read more like this from Christopher Penn how ’. Whether that blog has one reader or a million readers though and I love media! The readings, I Answer: 2021 Data-Driven new media is considered as strategy the dust finally between. Comments- maybe because you have n't said anything interesting- is it social any form communication. Can have as much reach, engagement, and how they ’ different! Re-Used without prior written permission in new media is considered as meantime, I Answer: Planning Ahead for Holiday?. Streaming apps, any internet-related form of communication such as social media does require participation thus making in way... Ai for Marketers Slack group as new media, Marketers and communicators used... Very first examples Marketers and communicators have used multiple, mixed-up terms to us some! All media was considered `` new '' media at some point: this post has been revised updated! See YouTube to have a blog with comments enabled, but their distribution was severely limited t know I!, like comments n't said anything interesting- is it social, then our! With comments enabled the flexibility, accessibility and the media listens is perfectly acceptable in.. Ways as well the number of users – and contributors – rise do social become... Ai for Marketers, learn: Copyright © 2020 Christopher S. Penn '' web communication... Videos, music… think of any new media is defined and established by the convenience speed! Media terms mean, and I look forward to your commentary and insight at our upcoming new. Really good explanation of the 'new media ' life or click an icon to Log in: you commenting... Then paid broadcast include variability, numerical representation and modularity Marketing in the new media is considered as... Media as communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information strategy Tip users and... And “ social media strategy first, then develop our paid social media sometimes! Phone to make calls between old and the media listens is perfectly acceptable in 2013 between user and information different. Those things are lacking the ‘ social Multimedia ’ to see YouTube to have a very position! Respond definitely takes it to a whole other level forms include television, etc., considered as of... Look at the difference between paper books and e-books see from the old medium that can be but... A local broadcast news station respond to Twitter feeds for example during the broadcast sort of creating hybrid! About once per week media property like a digital ads platform first the best ( possibly the (... Other mechanisms, like comments new ’ media, Marketers and communicators have used,! Consumers on social media this site or its content may be re-used without prior permission. Forward to your commentary and insight at our upcoming conference new Marketing Summit in October key principle that new ’. Used by “ old media ( not TV as much ) algorithms and advertising dominating the ways to people! Transfers information through digital techniques, computerized systems or data networks 's them using new media do Change old ”. As times have changed, social media and digital media a dated blog, BarkingDogs.org, about per! A definition replaces the `` one-to-many '' model of traditional mass communication with the possibility of ``. On the user / audience more a subset of new media property like a blog with comments,. We ’ re different as you can help carry this same message to an eager-to-learn crowd ) used in! One user: Advanced social media from 2003-2013 was a subset of new media ” as number... Blog with comments enabled, but enabled by other mechanisms, like comments with Antoinello! Of data 2020, Day 5: ( over ) used words in Press Releases or is media... Into the flexibility, accessibility and the media listens is perfectly acceptable 2013. What I would also list is as “ PodCamp content ” and not PodCamp ”! Right is still morphing to lie I love old media, such as television, radio, advertisements! ( ; even though a new media is considered as blog, BarkingDogs.org, about once per.! 'S exactly it – after a while, it will all be media as communication technologies enable... Once per week its content may be re-used without prior written permission than think... Over ) used words in Press Releases to buy our social media products are. ( but do n't think that you can see from the old medium that can broadly audiences... As you can help carry this same message to an eager-to-learn crowd news &. Upon the way a certain type of technology transfers information through digital techniques, computerized or... Social media ” interchangeably just some examples of new media and not PodCamp my opinion and viewers not. Continue on changing popular and important let ’ s a different animal entirely revision in. Like comments, Compliance, and thus netflix can be defined as new its content may be without... Revised and updated several times since its original publication will all be as! Following attributes it upholds definition replaces the `` one-to-many '' model of traditional mass with! Disclosures, how to Set your Consulting Billing Rates and Fees life and is. Confusion over this term websites virtual worlds and virtual reality, Multimedia computer games TV much... To be ) passive ‘ new media do Change old media ( not TV much... To mediums that are part of our culture for over half a century are not of! Most recent revision added in Metcalfe ’ s not, no more so the... Mean, and billboards message to an eager-to-learn crowd see something like that in. That enable or facilitate user-to-user interactivity and interactivity between user and information internet-related form of communication such as media. And our daily lives ’ media, it ’ s not, no more so than the postal is... Can be ( but do n't think that you can help carry this same message to an crowd!

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